Netflix ads. A YouTube-like approach to annoy paying customers.
Do you remember the old good days of TV programming ? You had few channels to choose from for your entertainment. If you were lucky to catch a movie every now and then you sat down to see a 1,5 hour movie in 4 hours because of the so many ads in between.
One of the main reasons people switch to streaming is those very annoying ads when you try to watch something. At least that is why I started paying for streaming services, a small price to pay in order to find peace, (I thought).
Well… Netflix, is bringing ads here too! Not only they are coming to streaming but you will pay to see them as well.
On the 13th of October, Greg Peters, Netflix’s Chief product officer officially announced what they have been discussing for months before. A new tier, costing $3 less than the lowest tier at the moment to show ads.
“We’re excited to launch Basic with Ads — Netflix’s lower priced ad-supported plan — in November.” Said Mr. Peters.
This new tier will be available in different countries starting from November 1st.
Ads tier will be available in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US.
What’s different:
- Ads
- Video quality up to 720p/HD
- Average of 4 to 5 minutes of ads per hour;
- A limited number of movies and TV shows won’t be available due to licensing restrictions.
- No ability to download for some reason.
What will happen to the Netflix Stock?
Well, that is a difficult thing to answer. If the stock depended only on the consumer’s opinion it would have been crushed by now. But this is a huge opportunity for advertisers. The advertising options are quite unique and is a good channel to explore. New money are expected to run in the company, therefore the stock might go up as well. Let’s keep a close eye on it.
Se below how much the ad tier will cost in your country:
